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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 37,900원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 37,240원

Poke the Box (Hardcover)
Godin, Seth
 17,790원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
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1.  
 
Marketing 6.0: The Future Is Immersive (Hardcover)
필립 코틀러 / Wiley
31,620원(35%off)/320점
2.  
 
Undue Hate: A Behavioral Economic Analysis of Hostile Polarization in Us Politics and Beyond (Paperback)
Daniel F. Stone / MIT Press
41,090원(20%off)/2,060점
3.  
 
Desnudando La Mente del Consumidor: Consumer Insights En El Marketing / Undressing the Consumer's Mind: Consumer Insights in Marketing (Paperback)
Cristina Qui?nes / Planeta Publishing
25,190원(18%off)/1,260점
4.  
 
Why You Buy (Paperback)
Lorne Tepperman / Rock's Mills Press
35,030원(18%off)/1,760점

5.  
 
Meaningful Measurement of the Customer Experience, 2nd Edition (Paperback)
/ Independently Published
26,660원(18%off)/1,340점
6.  
 
Why Malaysian Consumers Prefer Online Purchases (Paperback)
Jun Yew Goh / Independently Published
21,040원(18%off)/1,060점
7.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Paperback)
Saloomeh Tabari / Routledge
65,590원(18%off)/3,280점
8.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Hardcover)
Saloomeh Tabari / Routledge
239,380원(18%off)/11,970점

9.  
 
Verhaltensokonomik: Die Psychologischen Determinanten Menschlicher Entscheidungen (Paperback)
Peter Witt / Kohlhammer
52,390원(10%off)/1,580점
10.  
 
Anti-Consumption : Exploring the Opposition to Consumer Culture (Paperback)
Helene Cherrier / Routledge
70,900원(18%off)/3,550점
11.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Hardcover)
Jim Tincher / Customer-Focused Change Publishing
43,510원(18%off)/2,180점
12.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Paperback)
Jim Tincher / Customer-Focused Change Publishing
26,660원(18%off)/1,340점

13.  
 
Value Realization in the Phygital Reality Market (Paperback)
Huang Lin / Springer Nature B.V.
61,630원(10%off)/3,090점
14.  
 
Social Media Addiction in Generation Z Consumers (Paperback)
Teresa Berenice Trevino Benavides / Springer Nature B.V.
61,630원(10%off)/3,090점
15.  
 
The Reign of the Customer (Paperback)
Claes Fornell / Springer Nature B.V.
61,630원(10%off)/3,090점
16.  
 
Consuming the Environment (Paperback, 1)
Myra J. Hird / Routledge
63,810원(18%off)/3,200점

17.  
 
Consuming the Environment (Hardcover, 1)
Myra J. Hird / Routledge
239,380원(18%off)/11,970점
18.  
 
Design for Impact: Your Guide to Designing Effective Product Experiments (Paperback)
Erin Weigel / Two Waves Books
61,630원(10%off)/1,850점
19.  
 
The Power of Demand Generation For B2B Marketing Success: How To Leverage Demand Generation in B2B Marketing (Paperback)
Harrell Howard / Independently Published
49,130원(18%off)/2,460점
20.  
 
New Directions in Behavioral Pricing (Hardcover)
Chezy Ofir / World Scientific Publishing Company
123,570원(18%off)/6,180점

21.  
 
Maladaptive Consumer Behavior: Theory, Research, and Intervention (Hardcover, 2024)
Ingrid Martin / Palgrave Macmillan
246,580원(10%off)/7,400점
22.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Hardcover)
Thomas Heinrich Musiolik / Igi Global
554,670원(18%off)/27,740점
23.  
 
AI Impacts in Digital Consumer Behavior (Hardcover)
Thomas Heinrich Musiolik / Igi Global
456,370원(18%off)/22,820점
24.  
 
Marketing Innovation Strategies and Consumer Behavior (Paperback)
Belem Barbosa / Igi Global
377,600원(10%off)/11,330점

25.  
 
Marketing Innovation Strategies and Consumer Behavior (Hardcover)
Belem Barbosa / Igi Global
456,370원(18%off)/22,820점
26.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (MP3 CD)
Knowledge@wharton / Ascent Audio
58,950원(18%off)/2,950점
27.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Audio CD)
Knowledge@wharton / Ascent Audio
35,080원(18%off)/1,760점
28.  
 
Economic Development and Consumption Patterns in Asian Countries (Hardcover, 2024)
Shashika D. Rathnayaka / Springer
215,750원(10%off)/6,480점

29.  
 
Six Networking Strategies for Entrepreneurs: Networking 101 for new startups and first-time entrepreneurs (Paperback)
Matt (Handshakin) Holmes / Independently Published
12,460원(18%off)/630점
30.  
 
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer (Paperback, 2024)
Eugene Y. Chan / Palgrave Macmillan
107,860원(10%off)/3,240점
31.  
 
The Paradox of Choice - How More Options Lead to Less Satisfaction (Paperback)
Viruti Shivan / Viruti Shivan
26,660원(18%off)/1,340점
32.  
 
Plunkett's Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2024: Consumer Products, Cosmetics, Hair & Personal Services Indust (Paperback)
Jack W. Plunkett / Plunkett Research
616,480원(10%off)/18,500점

33.  
 
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business (Paperback)
Blake Morgan / HarperCollins Leadership
28,060원(18%off)/1,410점
34.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Paperback)
Caroline Bremner / Kogan Page
64,570원(18%off)/3,230점
35.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Hardcover)
Jean-Eric Pelet / Kogan Page
260,660원(18%off)/13,040점
36.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Paperback)
Jean-Eric Pelet / Kogan Page
79,770원(18%off)/3,990점

37.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Hardcover, 1)
Sarah Montano / Kogan Page
225,190원(18%off)/11,260점
38.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Paperback, 1)
Sarah Montano / Kogan Page
70,900원(18%off)/3,550점
39.  
 
Fostering Consumer Well-Being: Theory, Evidence, and Policy (Hardcover, 2024)
Fatih Sonmez / Springer
246,580원(10%off)/7,400점
40.  
 
Marketing Mastery: Winning Strategies for Driving Sales and Growth (Paperback)
M. K. Arman / Independently Published
21,040원(18%off)/1,060점

41.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (MP3 CD)
주셉페 스틸리아노 / Ascent Audio
64,510원(18%off)/3,230점
42.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (Audio CD)
필립 코틀러 / Ascent Audio
64,570원(18%off)/3,230점
43.  
 
HOW DO YOU LIKE IT? Customer Services: Standardisation or Personalisation?: New Edition (Paperback)
Victoria Schaal / Independently Published
12,610원(18%off)/640점
44.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Hardcover)
Caroline Bremner / Kogan Page
227,480원(18%off)/11,380점

45.  
 
Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries (Paperback)
Eliyathamby A. Selvanathan / Routledge
70,900원(18%off)/3,550점
46.  
 
The Routledge Handbook of Digital Consumption (Paperback, 2 ed)
Rosa Llamas / Routledge
77,990원(18%off)/3,900점
47.  
 
Market Process and Market Order: From Human Action, But Not of Human Design (Paperback)
Rosolino A. Candela / Lexington Books
61,630원(10%off)/1,850점
48.  
 
The Paradox of Plenty: Existential Strategies for Decisive Living (Paperback)
Casper Brix / Casper Brix Pedersen
23,790원(18%off)/1,190점

49.  
 
Personalization and Customer Retention Strategies (Paperback)
Henry E. Parkins / Independently Published
28,080원(18%off)/1,410점
50.  
 
Handbook of Organizational Performance, Volume I : Foundations and Advances (Hardcover)
더글러스 존슨 / Routledge
230,510원(18%off)/11,530점


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